In anticipation of the Lakmē Fashion Week’s grand finale, the House of Lakmē collaborates with the Fashion Design Council of India (FDCI) to unveil a remarkable presentation by Rahul Mishra. Mishra, renowned for his global luxury ready-to-wear label AFEW, is set to introduce its Fall-Winter 2024 collection in India. Originating at the prestigious Palais de Tokyo in Paris, the brand will make its Indian debut on March 17th, 9.30 pm, at the Jio World Convention Centre in Mumbai.

Lakmē, a pioneer in the fusion of Fashion and Beauty, has been fostering creativity for over two decades through Lakmē Fashion Week. Serving as a vibrant platform, it celebrates India’s finest design talents, propelling them onto the global stage. Returning to Mumbai after his debut as a GenNext participant in 2006, Rahul Mishra brings AFEW to the forefront, marking a significant milestone in the brand’s journey.

This season, the House of Lakmē unveils the MultiSlayer Face and Cover Sticks, revolutionizing beauty routines with a singular, gender-neutral product. Simplifying makeup application, these sticks combine foundation, blush, contour, and highlighter in just 2-3 sleek sticks, offering versatility and ease in a fast-paced world.

Sleek and versatile, these sticks redefine beauty with easy blendability, providing sculpted face definition effortlessly. Whether aiming for a Lifted, Snatched, or Sculpted look, the launch is complemented by the immersive Augmented Reality tool, DefineU, available on www.Lakmēindia.com.

The showcase embodies a vision rooted in sculpture and definition, inspired by nature’s innate artistry. AFEW’s Fall-Winter ’24 collection explores nature as the ultimate sculptor and artist, translating simple forms into bold silhouettes and graphic textures. Drawing from the children’s story ‘The Fox and the Star’ and his daughter’s influence, Mishra creates a narrative of organic installations and imagined structures, blurring the lines between reality and fantasy.

Sunanda Khaitan, Vice President of Lakmē, expresses excitement about the collaboration, highlighting the power of nature as a muse and the innovative MultiSlayer Sticks as tools for ultimate face definition. Forecasting a trendsetting showcase, she envisions a high-performance approach to beauty, setting the stage for a groundbreaking conclusion to the 49th edition of Lakmē Fashion Week x FDCI.

Rahul Mishra echoes this sentiment, emphasizing the significance of presenting his Easy to wear luxury brand ‘AFEW Rahul Mishra’ in India. Drawing inspiration from Lakmē’s MultiSlayer Sticks, Mishra looks forward to a celebration of personalized beauty, blending Indian heritage with international fashion. As the House of Lakmē Grand Finale approaches, Mishra anticipates a new era in fashion and beauty, inspired by nature’s timeless allure.