YouTube Brandcast 2025: Lady Gaga Headlines at David Geffen Hall as Neal Mohan Declares TV Dominance

From Electrifying Performances to Streaming Milestones, YouTube Brandcast 2025 Merges Star Power with Platform Strategy at Lincoln Center.

YouTube Brandcast 2025 unfolded at David Geffen Hall in New York City on May 14, 2025, marking a significant moment in the platform’s evolution. The event, attended by a plethora of creators, executives, and advertisers, highlighted YouTube’s growing influence in the entertainment industry.

Youtube Brandcast 2025 Key Highlights

YouTube CEO Neal Mohan addressed the audience, emphasizing the platform’s shift towards television viewing. He noted that TV has now surpassed mobile as the primary device for YouTube viewing in the U.S., with the platform maintaining its position as the number one in streaming watch time for over two years, according to Nielsen.

The event featured a performance by Lady Gaga, celebrating her two-decade presence on YouTube. Her appearance underscored the platform’s role in shaping modern music and entertainment. Lady Gaga’s performance at YouTube Brandcast 2025 was a standout moment, marking her two-decade journey on the platform. Taking the stage at David Geffen Hall, she delivered electrifying renditions of her latest tracks, “Abracadabra” and “Perfect Celebrity”, captivating the audience with her signature flair and vocal prowess .

Dressed in an avant-garde ensemble that blended futuristic elements with classic elegance, Gaga’s appearance was both a nod to her past and a glimpse into her evolving artistry. The performance was not just a musical showcase but a celebration of her enduring connection with fans and her significant impact on YouTube’s cultural landscape.

The audience, comprising creators, industry leaders, and fans, responded with enthusiasm, highlighting the deep resonance of Gaga’s artistry and her role in shaping digital music culture. Her presence at Brandcast 2025 underscored YouTube’s commitment to honoring artists who have significantly influenced the platform’s evolution.

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MrBeast (Jimmy Donaldson), known for his high-production videos, was highlighted for his recent collaboration featuring Cristiano Ronaldo, Tom Brady, and Bryson DeChambeau, which garnered over 238 million views . Brittany Broski served as the creator host for the event. In an interview, she recounted her memorable meeting with Harry Styles, describing it as a career highlight. Broski also discussed her journey from fan to influencer, noting the surreal experience of being recognized by celebrities like Kacey Musgraves and Trixie Mattel.

Notable Attendees at Youtube Brandcast 2025

The red carpet saw appearances from various creators and personalities. Dhar Mann looked dapper in a navy floral-embroidered shirt paired with white trousers. Jordan Howlett was spotted in an all-black ensemble with a textured cardigan. Josh Scherer sporting a paisley-patterned shirt and round glasses. Kevin Langue in a cream-colored jacket over a black shirt. Cleo Abram in a tailored black pantsuit Haley Kalil in a black one-shoulder gown with a silver brooch accent. The event also featured appearances by IShowSpeed, Sean Evans, Julian Edelman, and Rob Gronkowski, highlighting the diverse range of talent associated with YouTube.

YouTube Brandcast 2025 showcased the platform’s continued growth and its pivotal role in the entertainment landscape. With a blend of established artists and emerging creators, the event emphasized YouTube’s commitment to fostering diverse content and engaging audiences worldwide.