The legendary Pirelli Calendar, known for its high-end photography and artistic vision, made a much-awaited return on November 12, 2024, with the unveiling of its 51st edition, titled “Refresh and Reveal”. The event, held at the prestigious Natural History Museum in London, showcased the evolution of beauty and elegance, captured through the creative lens of Ethan James Green. This edition has not only rekindled the allure of the calendar but has also set new standards in representing diverse beauty in the modern age.

Pirelli Calendar Unveiling at London’s Natural History Museum

The event, which took place at one of London’s most esteemed venues, the Natural History Museum, was nothing short of spectacular. The venue, known for its architectural grandeur, served as the perfect backdrop for the unveiling of the 2025 Pirelli Calendar. The gathering was attended by several luminaries, including Pirelli’s Executive Vice Chairman Marco Tronchetti Provera and Vogue’s Sustainability Editor Tonne Goodman, who both played an integral role in the calendar’s creation.

The atmosphere at the event was chic, with guests dressed to the nines, embodying the sophisticated aura of the calendar itself. Celebrities and influencers from various industries were in attendance, including Simone Ashley, Alex Consani, Elodie, and Martine Gutierrez. The event was not just a celebration of the calendar’s release but also a tribute to the art of photography and the individuals who helped bring it to life.

At the core of the calendar’s launch was a commitment to sustainability. As an iconic brand, Pirelli continues to evolve its stance on environmental responsibility, integrating more eco-conscious practices into its production processes. The involvement of Tonne Goodman, a prominent figure in sustainability efforts in fashion, further emphasized the ethical direction of the brand in recent years.

The Concept of “Refresh and Reveal”

“Refresh and Reveal” is more than just a theme; it is a philosophy that embodies the evolution of beauty. This vision explores the fine line between the classic and contemporary, offering a fresh perspective on sensuality and grace. The calendar’s modern take showcases a variety of models, actors, and artists—each with their own unique story, identity, and style. The images captured by Green combine both black-and-white and color formats, offering a balanced contrast that highlights the human form in an elegant and timeless manner.

The 2025 Pirelli Calendar features an eclectic mix of talent, representing various backgrounds, professions, and artistic expressions. Among the celebrated individuals captured in the calendar are:

Hunter Schafer, model and actress, known for her role in Euphoria Padma Lakshmi, the iconic television host and author Vincent Cassel, renowned actor with a career spanning multiple decades Hoyeon Jung, model and actress best known for her role in Squid Game Martine Gutierrez, artist and model known for breaking boundaries in fashion and art Jodie Turner-Smith, actress and model John Boyega, actor famous for his role in the Star Wars sequel trilogy.

These figures exemplify the diversity and dynamism that Green sought to capture in the 2025 edition. Their presence in the calendar speaks volumes about the changing landscape of beauty and how it is continuously evolving in the realms of fashion and media.

The Pirelli Calendar Legacy: A Tradition of Excellence

Since its inception in 1964, the Pirelli Calendar has become a symbol of artistic excellence, featuring some of the most iconic models, actresses, and celebrities. Each year, the calendar is more than just a promotional tool for the tire company; it is a celebration of beauty, sensuality, and elegance. For over half a century, the calendar has captured the attention of art lovers, fashion enthusiasts, and pop culture aficionados, consistently raising the bar for what is considered high art in photography.

In 2024, the renowned Ethan James Green was entrusted with the responsibility of directing the calendar’s 51st edition. Green’s artistic direction, under the theme “Refresh and Reveal,” brought an innovative approach to the timeless beauty that the calendar has always been known for. Green aimed to explore the modern conceptions of beauty while respecting the calendar’s historical roots. His goal was clear: to celebrate diversity in all its forms, from gender to ethnicity, and capture the raw essence of human beauty.

The 2025 Pirelli Calendar was shot on location in Miami’s Virginia Key Beach Park during the months of May and June 2024. The picturesque beach served as the perfect location to capture the natural beauty of the models and their surroundings. Green’s creative direction focused on highlighting the authenticity of his subjects while maintaining the visual elegance that Pirelli is known for.

With a mix of black-and-white and vivid color photographs, Green’s work showcases the fine balance between modern artistry and the traditional elegance that the Pirelli Calendar is celebrated for. The calendar’s production also included an on-site studio, where intimate portraits were taken to reveal the raw emotion and personality of each model. The end result is a stunning collection of imagery that celebrates diversity, sensuality, and individuality.

Pirelli Calendar 2025 acclaimation

Since its unveiling, the 2025 Pirelli Calendar has garnered significant attention on social media. Fans and critics alike have praised the calendar for its bold artistic vision and its commitment to representing a diverse range of beauty. Many have commended Green for pushing boundaries while maintaining the high artistic standards that the calendar is known for. The reaction has been overwhelmingly positive, with many anticipating the release of the full calendar for an even closer look at the stunning photographs.

The 2025 Pirelli Calendar, under the direction of Ethan James Green, represents the next step in the evolution of one of the most iconic photographic series in the world. With its diverse cast, elegant artistry, and fresh perspective on beauty, “Refresh and Reveal” is poised to be one of the most celebrated editions in the calendar’s storied history.

As Pirelli continues to innovate and inspire, the 2025 calendar not only honors the past but also lays the foundation for the future of artistic expression in the world of fashion and photography.