Planet Hollywood Returns to Times Square with a Grand Opening

Planet Hollywood returns to Times Square with a $17 million makeover, a celebrity-packed launch event, and a bold new vision for New York Cityโ€™s nightlife and dining scene.

New York City, March 11, 2025 โ€“ The iconic Planet Hollywood made a triumphant return to the Big Apple, unveiling its newly reimagined flagship restaurant at 136 W. 42nd Street, just steps away from Times Square. The grand opening event was a glittering affair, drawing a constellation of celebrities and marking a significant moment in the city’s entertainment and dining scene.โ€‹

Planet Hollywood’s Grand Opening Party

Hosted by Planet Hollywood founder Robert Earl alongside power couple Alec and Hilaria Baldwin, the evening was a testament to Hollywood glamour infused with New York’s vibrant energy. The red carpet buzzed with excitement as attendees arrived, setting the tone for a night to remember.โ€‹

The event boasted an impressive guest list, with each celebrity bringing their unique flair to the occasion.

Arnold Schwarzenegger made a grand entrance with his family, embodying timeless elegance. โ€‹ Whoopi Goldberg graced the event, her presence adding a touch of classic Hollywood charm. โ€‹Curtis “50 Cent” Jackson brought his signature style, blending urban sophistication with a hint of edge. โ€‹ Boy George, serving as the evening’s DJ, captivated guests with his eclectic beats and vibrant persona. โ€‹Pete Davidson added a contemporary touch to the guest list, his laid-back demeanor resonating with the younger crowd. โ€‹Gia Giudice turned heads with her fashion-forward ensemble, reflecting the event’s upscale ambiance. โ€‹

The other notable guests included Patrick Schwarzenegger , Melissa Gorga, Jonathan “Foodgod” Cheban, Margaret Josephs, Gabriela Ortega, Eleonora Srugo, Jennifer Fessler, Lizzie Grubman, Eric Adams, Layana Aguilar, Buddy Valastro, Jessica Barta Lam, Anabel Itoha, Max Garfin, Alex Garfin, Joe Gorga, Chuck Chillout, Bryan Griffin, Matt James, Kelsie Watts, Caroline Alt, Frederick Anderson, Jennifer Rubio, LuAnn de Lesseps, Liev Schreiber, Dorinda Medley, Jason Cameron, Gia Giudice, Milania Giudice, Tom Murro, Debbie Grubman, Allen Grubman, Harry Stern, Kemsley, Richie Rich, Danielle Cabral, Nate Cabral, Lisa Evers, James DuMont, Kresh Novakovic and Joey Fatone.

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A Modern Culinary and Visual Experience

Planet Hollywood’s latest iteration is not just a restaurant but an immersive experience. The venue has undergone a $17 million transformation, featuring cutting-edge technology with screens adorning almost every wall and even parts of the ceiling. This design allows guests to be transported to various settings, from serene forests to bustling cowboy towns, all synchronized with music from artists like Lil Nas X, Jelly Roll, and Taylor Swift. โ€‹

The menu showcases inventive American cuisine, offering dishes such as Kobe cheesesteak empanadas and spicy rigatoni vodka with creamy burrata and crispy prosciutto. Each offering reflects a blend of refinement and creativity, redefining the dining experience with bold flavors and sophisticated touches. โ€‹

Historically, Planet Hollywood catered primarily to tourists. However, this reopening signifies a strategic pivot to attract Manhattan residents. Robert Earl emphasized this shift, noting the venue’s enhanced ambiance and offerings tailored to appeal to locals seeking a unique dining and entertainment experience. โ€‹

The grand opening of Planet Hollywood’s New York City location was more than just a launch; it was a celebration of the fusion between Hollywood allure and New York City’s dynamic spirit. With its modern design, delectable cuisine, and star-studded patronage, Planet Hollywood is poised to become a must-visit destination for both locals and visitors alike.