StaffIn the realm of fashion, the Amita Gupta Sustainable brand stands as a shining beacon of eco-consciousness, embracing a deep affection for nature and a profound commitment to environmental care. Inspired by the concept of “The Age of Urban Reforestation,” the brand unveiled a sustainable fashion collection at Lakmé Fashion Week in partnership with FDCI, setting a new standard for style and environmental responsibility.
Embracing Nature in Style
Amita Gupta Sustainable brand didn’t just focus on making their collection aesthetically pleasing; they also integrated eco-friendly elements. The color palette echoed the natural world, with earthy tones and organic textures dominating the runway. The fluid silhouettes of the garments left a lasting impression, all while staying true to the core principle of sustainability.
Ethical Sourcing and Minimal Waste
To ensure that their collection was not only stylish but also eco-friendly, the brand ethically sourced fabrics, weaving them in a way that minimized waste. Organic khadi cotton became the perfect choice for the collection, while even the smallest details like buttons, pockets, and practical bags were crafted from fabric waste, minimizing wastage. Moreover, warp waste yarns were creatively repurposed into stylish cords, enhancing the overall ensembles.
Amita Gupta’s Vision
Amita Gupta herself passionately proclaimed, “We stand for sustainability and truly believe that sustainability is the thread that weaves the future of fashion. Our collection is a testament to the power of eco-conscious design. Each garment represents our commitment to a harmonious coexistence between style and the planet, where fashion is a force for positive change.” This dedication to sustainability was clearly reflected in the “The Age of Urban Reforestation” look presented at Lakmé Fashion Week, proving that fashion can be both an artistic expression and a force for positive change.
Swatti Kapoor’s Bohemian Journey: “Sahaara” Collection at Lakmé Fashion Week
Swatti Kapoor brought a touch of bohemian charm to Lakmé Fashion Week in partnership with FDCI with her “Sahaara” collection. Inspired by the vast expanse of the African desert, this collection was a celebration of the nomadic spirit and the grandeur of the desert regions of Egypt, Sudan, Libya, Mali, and Morocco.
Desert-Inspired Fabrics
With a focus on sustainability, “Sahaara” ensured that its fabrics perfectly matched the designer’s vision. Fine Chanderi, fine khadi mul, self-striped Chanderi, and handwoven cotton/silk were meticulously woven in Bengal, while a vibrant palette of eleven hues brought the ensembles to life. The collection’s foundation was built on intricate pleating, block printing, and exquisite hand embroidery, skillfully balancing fabric manipulation and beaded handwork. The result was a collection that exuded a vibrant, feminine vibe and was accessorized to perfection.
Swatti Kapoor’s Vision
Swatti Kapoor, from the Swatti Kapoor label, expressed the essence of the “Sahaara” collection: “SAHAARA’ Spring Summer 2024 is an exhilarating fusion as the nomadic spirit intertwines with the revival of Lakmé Fashion Week X FDCI in New Delhi. The collection echoes the African desert’s grandeur—bohemian, vibrant, and layered in motifs. Inspired by the desert rose, each wooden block print narrates a story. Across the Red Sea, we celebrate cultures from Egypt to Malia as fashion meets wanderlust.” The “Sahaara” collection epitomized a vibrant, layered, feminine look, harmoniously blending patterns, textures, and motifs.
In conclusion, both Amita Gupta Sustainable and Swatti Kapoor’s “Sahaara” collection showcased their unwavering commitment to sustainability and style at Lakmé Fashion Week. These eco-conscious designs are not just a reflection of the fashion of today but also a promise for a greener and more responsible future in the world of fashion.
